STRATEGY
Reach the right audiences with the right stories on the right platforms, consistently, with a thoroughly researched and documented content strategy from Moore's Lore Media.
1. CONTENT AUDIT
It begins with a content audit of what you’re missing, what you’ve got, what’s working and what’s not.
(1-2 Days)
4. CONTENT PITCH
Having distilled the outcomes of our brainstorm we will present back to you a range of ideas with channel recommendations.
(1-2 hours)
2. AUDIENCE INSIGHTS
Next we survey a sample of your customers, staff, suppliers and stakeholders to understand their current content consumption habits.
(1-2 weeks)
5. CONTENT STRATEGY
With your feedback and amends we will deliver your final detailed content strategy including distribution plan & budget recommendations.
(1-2 weeks)
3. CONTENT BRAINSTORM
Armed with our audit, insights and your brand assets, we can start brainstorming content ideas.
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(2-4 hours)
6. CONTENT CREATION
Sourcing and/or management of best-in-breed content partners to create your content on time and in budget.
(Optional)